Social
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MINI is a brand that has a long history of going against the grain and doing fun content.
The problem was their social channels weren’t living up to that reputation. So we jumped in and brought fun back to MINI social.
MINI Films
MINI films are like the car they're named for, just the essentials and nothing else.
Post Copy: Huge shout out to everyone involved in the making of this incredible film. Dan, Mark, Cindy, Katee, Matt, Tyler, Sara, Andrea, the tamale guy who’d stop by once in a while, Greg, Anastasia, Jenna... just too many to name.
Post Copy: Catch us at @Cannes with this incredible film.
Cover Model
September is fashion month, so we leaned into our fashion heritage and showed what we'd look like on the cover of a magazine.
Post Copy: Strike a pose. 📸
Off the Beaten Path
The MINI Countryman excels in all situations and is great for going
a little off the beaten path.
Packing Tetris
People are always wondering, will that fit in a MINI?
The answer is yes, and we showed it with a classic space trope - Tetris.
MINI Hot Takes
A series that treats our channels more like a point of view than an auto brand.
Post Copy: Why get there quickly, when you could get there insteresting-ly? 🗺️ 🚫
Post Copy: Get you a MINI that can do both.
Post Copy: We’ve all done it, but do you know why? Turns out reducing “cognitive load” (read: distractions like the radio) can help increase focus on a given task (read: trying to find a place to turn around because you definitely missed the exit). SCIENCE! 🧑🏽🔬
Post Copy: Every. Single. Time.
Everyone’s in Italy this Summer
After the pandemic, people caught a different bug, the travel kind.
We had some fun with a tongue in cheek MINI Italian lesson.
Post Copy: Who needs @duolingo when you have us?
