Social
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MINI is a brand that has a long history of going against the grain and doing fun content.
The problem was their social channels weren’t living up to that reputation. So we jumped in and brought fun back to MINI social.
MINI Films
MINI films are like the car they're named for, just the essentials and nothing else.
Post Copy: Huge shout out to everyone involved in the making of this incredible film. Dan, Mark, Cindy, Katee, Matt, Tyler, Sara, Andrea, the tamale guy who’d stop by once in a while, Greg, Anastasia, Jenna... just too many to name.
Post Copy: Catch us at @Cannes with this incredible film.
Cover Model
September is fashion month, so we leaned into our fashion heritage and showed what we'd look like on the cover of a magazine.
Post Copy: Strike a pose. 📸
Off the Beaten Path
The MINI Countryman excels in all situations and is great for going
a little off the beaten path.
Packing Tetris
People are always wondering, will that fit in a MINI?
The answer is yes, and we showed it with a classic space trope - Tetris.
MINI Hot Takes
A series that treats our channels more like a point of view than an auto brand.
Post Copy: Why get there quickly, when you could get there insteresting-ly? 🗺️ 🚫
Post Copy: Get you a MINI that can do both.
Post Copy: We’ve all done it, but do you know why? Turns out reducing “cognitive load” (read: distractions like the radio) can help increase focus on a given task (read: trying to find a place to turn around because you definitely missed the exit). SCIENCE! 🧑🏽🔬
Post Copy: Every. Single. Time.
Everyone’s in Italy this Summer
After the pandemic, people caught a different bug, the travel kind.
We had some fun with a tongue in cheek MINI Italian lesson.
Post Copy: Who needs @duolingo when you have us?
Event Series
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Discontinued is a DJ collective dedicated to new perspectives on funk, disco, soul, Italo and house. Why discontinued? The disco movement was Discontinued in 1980, but has continuously been revived over the decades because of its importance in dance music and popular music culture. Like punk, disco will never die.
We created a social / poster series using Midjourney that harnessed the artwork style of the original disco records. We placed figures beside a pool, because the events take place at La Pascina (the pool) a Dundas west dive bar known for enthusiastic crowds.
Slingers Social
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For every person who’s ever asked, “Why is everything so damn hard?” All we want are the little wins and some instant gratification. That’s why Slingers canned cocktails took the hard bit out of something that shouldn’t be. After all, you shouldn’t have to work so hard for your after-work cocktail. Already mixed and ready to drink, Slingers Cocktails let you skip to the good part.
Cocktail How To
A “tutorial” on how to make a cocktail; the slingers way. Chill, crack, chug, enjoy the vibes. The contrast of a crazy simple tutorial video helps show the products main feature, skipping the hard part.
Backyard Makeover
Backyard makeovers are in. Let’s start our own by adding the most important missing element—pre-mixed Slingers cocktails. What a fix. 🤌
Mixology is Mid
Mixology is overrated. We referenced the awkward reaction videos of @realadamrose and created our own version. We roll our eyes at the traditionally overly complicated mixed drink in favor of keeping things simple with Slingers. It’s a no brainer!
May the 4th
May the fourth be with you! We compared the giant size can to another iconic giant object, the Star Wars star destroyer.
Training for the Olympics
To celebrate the olympics we created the ultimate training regime: a cold can of Slingers.
Social
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Mitsubishi is a brand with low levels of recognition but high product quality. We broke through standard auto content with multiple creative content series that told human centric brand stories.
Road Tripping at the Loveless Cafe
The best road trips are about new experiences and places and those memories you make by travelling beyond your comfort zone. We wanted to evoke that feeling with social first visual storytelling that feels like a slice of universal memory.
We shot at a real and iconic location (Nashville’s the Loveless Cafe) and tagged them to join in the fun.
Outlander Trail Edition
A stop motion reel created in the place the Outlander Trail Edition feels most at home, the dirt.
Feeling Summer
Summer the season we really get to live. Vacations and travel are what make it.
We tapped into the visceral feeling of those moments for a content series that captures the spirit of summer.
Defined: Outlander
What does the name Outlander really mean?
We broke down the name and what it means to us.
Trips in Pieces
Trips are often the best parts of our lives, it's how our vehicles make your life more interesting. We told travel some of stories using the pieces left behind.
Tailgate Manuals
The superbowl is one of the biggest events in the world. We developed a content series that showed consumers how the Outlander PHEV can become a centrepiece to any football tailgate. Tailgate Manuals. Each manual offered a recipe of a quarter finalist city, Kansas City Electric Chili to San Fran 49 Layered dip. Illustrated in owners manual schematic style, show how to use the outlander’s power outlet to create mobile meals.
Room to Roam
Seeing is believing, so we brought together all the items you might need for specific trips in stop-motion style. These journeys were made possible by a specific product feature of the Mitsubishi Outlander, it’s lage storage capacity.
PHEV Education
An educational series explaining the features and technology behind the acronym rich world of PHEVs.
Spring Cleaning ASMR
There’s something about a fresh clean and organized space that promotes a feeling of calm and wellness. We’d bring this idea to life through the oddly satisfying video. Extreme close-ups of squeegies, vaccums and car wax, with ASMR like audio enhancing the experience.
Out of Office
We announced the begging of summer vacation season by focusing on the feeling of freedom you get once you officially log out of outlook or walk out of your school. That feeling is sometimes better than anything else you will experience all summer. So we created a series of postcard based reels with a modern spin on the traditional postcard message.
Gum
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Brief:
Tic tac was launching a gum version of their iconic product and they wanted to announce it with an experiential event.
Idea:
Most gum that you see in our everyday environment is gross. What if we took the perception of outdoor gum from Ugh... to art?
Artist Tiffany Pratt was commissed to bring to life the product’s stickyness in an artful and eyecatching way: Gum Portraits. The mobile installation introduced consumers to Tic Tacs in their playfull new form.
We enlisted Artist Tiffany Pratt.
An created art, with gum.
In a touring mobile experience.
And took the experience on the road.
