City National Bank
Brand Social
____City National Bank is a mid-sized LA based bank that prides itself on being forward thinking and female led. The problem was, their social channel didn’t reflect that. So we developed a new look and feel that had a huge impact on viewership.
Before > After
We added new colors.
We added visuals that told more of the story:
We socially relevant content that connected with the diverse communities CNB serves:
We added content series:
We saw results: Viewership increased over 1500%.
Gum
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Brief:
Tic tac was launching a gum version of their iconic product and they wanted to announce it with an experiential event.
Idea:
Most gum that you see in our everyday environment is gross. What if we took the perception of outdoor gum from Ugh... to art?
Artist Tiffany Pratt was commissed to bring to life the product’s stickyness in an artful and eyecatching way: Gum Portraits. The mobile installation introduced consumers to Tic Tacs in their playfull new form.
We enlisted Artist Tiffany Pratt.
An created art, with gum.
In a touring mobile experience.
And took the experience on the road.
Loblaws
Save it Forward
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The Brief: Create awareness for Save it Forward, a program allows shoppers to save on products they love and donate to charities that make a difference.
The Idea: Let’s show how the program works visually. You can save on staple products and also donate to select Canadian children’s charities.
____Save on Lysol, donate to a kids to camp.
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Save on Oreos, donate to a youth hockey program.
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Save on Activia, donate to a kids athletics program.
Puppy Love
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A charitable event dedicated to the elimination of puppy mills in Canada. We created a logo, website, flyers and more to spread the word and help out our furry friends. Flyers featured doggy bags and were distrubuted in dog parks to hit the key demo, dog owners. The event has donated over $120,000 to the SPCA towards ending puppy mills.
Logo
Microsite
Flyer
Loblaws
Holiday Insider’s Collection
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The PC Holiday Insider's collection products allow even the novice cook to complete their own holiday spread with ease. We demonstrated this with an in-store holiday display pumped up to 11. Pairing the magic of holiday window displays in a rube goldberg style product demonstration. Holiday magic ensued.
