Event Series
____
Discontinued is a DJ collective dedicated to new perspectives on funk, disco, soul, Italo and house. Why discontinued? The disco movement was Discontinued in 1980, but has continuously been revived over the decades because of its importance in dance music and popular music culture. Like punk, disco will never die.
We created a social / poster series using Midjourney that harnessed the artwork style of the original disco records. We placed figures beside a pool, because the events take place at La Pascina (the pool) a Dundas west dive bar known for enthusiastic crowds.
Slingers Social
____
For every person who’s ever asked, “Why is everything so damn hard?” All we want are the little wins and some instant gratification. That’s why Slingers canned cocktails took the hard bit out of something that shouldn’t be. After all, you shouldn’t have to work so hard for your after-work cocktail. Already mixed and ready to drink, Slingers Cocktails let you skip to the good part.
Cocktail How To
A “tutorial” on how to make a cocktail; the slingers way. Chill, crack, chug, enjoy the vibes. The contrast of a crazy simple tutorial video helps show the products main feature, skipping the hard part.
Backyard Makeover
Backyard makeovers are in. Let’s start our own by adding the most important missing element—pre-mixed Slingers cocktails. What a fix. 🤌
Mixology is Mid
Mixology is overrated. We referenced the awkward reaction videos of @realadamrose and created our own version. We roll our eyes at the traditionally overly complicated mixed drink in favor of keeping things simple with Slingers. It’s a no brainer!
May the 4th
May the fourth be with you! We compared the giant size can to another iconic giant object, the Star Wars star destroyer.
Training for the Olympics
To celebrate the olympics we created the ultimate training regime: a cold can of Slingers.
Social
____
Mitsubishi is a brand with low levels of recognition but high product quality. We broke through standard auto content with multiple creative content series that told human centric brand stories.
Pieces of Summer
Summer is the time to live life to the fullest; our vehicles facilitate that. This series pulled together items from summer travel to evoke memories and tell a visually unique story.
Tailgate Manuals
The superbowl is one of the biggest events in the world. We developed a content series that showed consumers how the Outlander PHEV can become a centrepiece to any football tailgate. Tailgate Manuals. Each manual offered a recipe of a quarter finalist city, Kansas City Electric Chili to San Fran 49 Layered dip. Illustrated in owners manual schematic style, show how to use the outlander’s power outlet to create mobile meals.
Room to Roam
Seeing is believing, so we brought together all the items you might need for specific trips in stop-motion style. These journeys were made possible by a specific product feature of the Mitsubishi Outlander, it’s lage storage capacity.
PHEV Education
An educational series explaining the features and technology behind the acronym rich world of PHEVs.
Spring Cleaning ASMR
There’s something about a fresh clean and organized space that promotes a feeling of calm and wellness. We’d bring this idea to life through the oddly satisfying video. Extreme close-ups of squeegies, vaccums and car wax, with ASMR like audio enhancing the experience.
What Summer Feels Like
We commisioned a shoot for Mitsubishi with a new focus, the people and the moments we all have in vehicles, vs. the just sole focus on the car. Losing the hard sell allowed us to tell a story about those summer moments everyone has.
Out of Office
We announced the begging of summer vacation season by focusing on the feeling of freedom you get once you officially log out of outlook or walk out of your school. That feeling is sometimes better than anything else you will experience all summer. So we created a series of postcard based reels with a modern spin on the traditional postcard message.
City National Bank
Brand Social
____City National Bank is a mid-sized LA based bank that prides itself on being forward thinking and female led. The problem was, their social channel didn’t reflect that. So we developed a new look and feel that had a huge impact on viewership.
Before > After
We added new colors.
We added visuals that told more of the story:
We socially relevant content that connected with the diverse communities CNB serves:
We added content series:
We saw results: Viewership increased over 1500%.
Gum
____
Brief:
Tic tac was launching a gum version of their iconic product and they wanted to announce it with an experiential event.
Idea:
Most gum that you see in our everyday environment is gross. What if we took the perception of outdoor gum from Ugh... to art?
Artist Tiffany Pratt was commissed to bring to life the product’s stickyness in an artful and eyecatching way: Gum Portraits. The mobile installation introduced consumers to Tic Tacs in their playfull new form.
We enlisted Artist Tiffany Pratt.
An created art, with gum.
In a touring mobile experience.
And took the experience on the road.
