Loblaws
Save it Forward
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The Brief: Create awareness for Save it Forward, a program that allows shoppers to save on essential products and donate to charities that make a difference.
The Idea: Let’s show how the program works visually. You can save on staple products and also donate to select Canadian children’s charities.
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Save on Lysol, donate to a kids to camp.
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Save on Oreos, donate to a youth hockey program.
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Save on Activia, donate to a kids athletics program.