https://jordan-heidendahl.com Jordan Heidendahl's Portfolio Thu, 18 Dec 2025 15:44:23 +0000 https://jordan-heidendahl.com en https://jordan-heidendahl.com/MINI-Usa Thu, 18 Dec 2025 15:44:23 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/MINI-Usa MINI USASocial&nbsp;____ MINI is a brand that has a long history of going against the grain and doing fun content. The problem was their social channels weren’t living up to that reputation. So we jumped in and brought fun back to MINI social. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bf4b2e8076286b36a2dbdce585323b6a76ebce4b4392fbb787454d1395579f55/MINI1.png" data-mid="241938861" border="0" src="https://freight.cargo.site/w/1000/i/bf4b2e8076286b36a2dbdce585323b6a76ebce4b4392fbb787454d1395579f55/MINI1.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ef3486fd7e547a5efc83def68f6ae7f7076681b6a49d0f30019297c43e7d7c53/MINI2.png" data-mid="241938862" border="0" src="https://freight.cargo.site/w/1000/i/ef3486fd7e547a5efc83def68f6ae7f7076681b6a49d0f30019297c43e7d7c53/MINI2.png" /> MINI FilmsMINI films are like the car they're named for, just the essentials and nothing else. Post Copy: Huge shout out to everyone involved in the making of this incredible film. Dan, Mark, Cindy, Katee, Matt, Tyler, Sara, Andrea, the tamale guy who’d stop by once in a while, Greg, Anastasia, Jenna... just too many to name. Post Copy: Catch us at @Cannes with this incredible film. Cover Model September is fashion month, so we leaned into our fashion heritage and showed what we'd look like on the cover of a magazine.Post Copy: Strike a pose. 📸 Off the Beaten PathThe MINI Countryman excels in all situations and is great for going a little off the beaten path. Packing TetrisPeople are always wondering, will that fit in a MINI? The answer is yes, and we showed it with a classic space trope - Tetris. Hot TakesA series that treats our channels more like a point of view than an auto brand. <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/a84cff7309d886e3fde872ba5fa7b9477a6a3f144dfed1ad5b1930e0f30a7715/Frame1.png" data-mid="248397175" border="0" src="https://freight.cargo.site/w/1000/i/a84cff7309d886e3fde872ba5fa7b9477a6a3f144dfed1ad5b1930e0f30a7715/Frame1.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/c0985753124a352705a7903acb0c5414145794aa732cbd25b3d52c73ba7ce49a/Frame2.png" data-mid="248397174" border="0" src="https://freight.cargo.site/w/1000/i/c0985753124a352705a7903acb0c5414145794aa732cbd25b3d52c73ba7ce49a/Frame2.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/bcab9f6d01c95f55797a3b104d54628578510ae4b9298f89d2eb3a37303acdf6/Frame4.png" data-mid="248397173" border="0" src="https://freight.cargo.site/w/1000/i/bcab9f6d01c95f55797a3b104d54628578510ae4b9298f89d2eb3a37303acdf6/Frame4.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/44bfa51a0b1e056a4f968db1ad8b660e7db5ce9c976fe5513c635ece246b2cf8/Frame3.png" data-mid="248397172" border="0" src="https://freight.cargo.site/w/1000/i/44bfa51a0b1e056a4f968db1ad8b660e7db5ce9c976fe5513c635ece246b2cf8/Frame3.png" />FlowchartWe unpacked the complex decision matrix around the question: Should you or should you not go for a drive? &nbsp; <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/f773d25df120bfb87a7fde4c7e676112b6a9e02da259166e816a7ee21646d552/Frame1.png" data-mid="248397050" border="0" src="https://freight.cargo.site/w/1000/i/f773d25df120bfb87a7fde4c7e676112b6a9e02da259166e816a7ee21646d552/Frame1.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/7b94f66dac53881fccd08afffcc1517ef4c853500bcbff27575975d701d0a8c1/Frame2.png" data-mid="248397051" border="0" src="https://freight.cargo.site/w/1000/i/7b94f66dac53881fccd08afffcc1517ef4c853500bcbff27575975d701d0a8c1/Frame2.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/498c93dc02fd9c8f1a1db089381be4ada96787c0a0a96f826f0ccd5c45f016c8/Frame3.png" data-mid="248397052" border="0" src="https://freight.cargo.site/w/1000/i/498c93dc02fd9c8f1a1db089381be4ada96787c0a0a96f826f0ccd5c45f016c8/Frame3.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/b376848f0f029f9e5a82f03f62b3b07716486c07cc58f9c6e39c254c11fa14f7/Frame4.png" data-mid="248397053" border="0" src="https://freight.cargo.site/w/1000/i/b376848f0f029f9e5a82f03f62b3b07716486c07cc58f9c6e39c254c11fa14f7/Frame4.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/d572288882de7aa8d8868111d4ac0ba98f769c2777a42ff1beea0bc061ef5a83/Frame5.png" data-mid="248397054" border="0" src="https://freight.cargo.site/w/1000/i/d572288882de7aa8d8868111d4ac0ba98f769c2777a42ff1beea0bc061ef5a83/Frame5.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/cfc8b7a3a45da850e159dc0ff54dadca45d572d0ea8da9904c6a55588bc9d3ec/Frame6.png" data-mid="248397055" border="0" src="https://freight.cargo.site/w/1000/i/cfc8b7a3a45da850e159dc0ff54dadca45d572d0ea8da9904c6a55588bc9d3ec/Frame6.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/df56aa93a15c37da5001368ad1a8880a31d3c788001f8785a7b290f72ac34bfa/Frame7.png" data-mid="248397056" border="0" src="https://freight.cargo.site/w/1000/i/df56aa93a15c37da5001368ad1a8880a31d3c788001f8785a7b290f72ac34bfa/Frame7.png" /> Everyone’s in Italy this SummerAfter the pandemic, people caught a different bug, the travel kind. We had some fun with a tongue in cheek MINI Italian lesson. <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/e027006f59c26de307f5f1a93667bf5dfbbd01d9277033822341951edb3940c6/Frame1.png" data-mid="248395334" border="0" src="https://freight.cargo.site/w/1000/i/e027006f59c26de307f5f1a93667bf5dfbbd01d9277033822341951edb3940c6/Frame1.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/61f0b3cf2d1f2534909c803598492634134c0aa7417417f4768f6d7dc16317af/Frame2.png" data-mid="248395336" border="0" src="https://freight.cargo.site/w/1000/i/61f0b3cf2d1f2534909c803598492634134c0aa7417417f4768f6d7dc16317af/Frame2.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/135d078924077b5e3dea5529881a0463257eb7846cda739b00076688b98b0c8c/Frame3.png" data-mid="248395338" border="0" src="https://freight.cargo.site/w/1000/i/135d078924077b5e3dea5529881a0463257eb7846cda739b00076688b98b0c8c/Frame3.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/45feec252e3c99899b720957a2ee6feca2c3ad9ea332a3920764d740fb7541bc/Frame4.png" data-mid="248395340" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/45feec252e3c99899b720957a2ee6feca2c3ad9ea332a3920764d740fb7541bc/Frame4.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/af5d8825b0884efc707ac41e2691bcd59ea0b540c0df469ca6b7738c82d9b860/Frame5.png" data-mid="248395341" border="0" src="https://freight.cargo.site/w/1000/i/af5d8825b0884efc707ac41e2691bcd59ea0b540c0df469ca6b7738c82d9b860/Frame5.png" /> <img width="1420" height="2816" width_o="1420" height_o="2816" data-src="https://freight.cargo.site/t/original/i/d49b3b1d929f6be28cff4d3bcd59e8b5fe48cb9befd40eea1d63ce862b685b56/Frame6.png" data-mid="248395343" border="0" src="https://freight.cargo.site/w/1000/i/d49b3b1d929f6be28cff4d3bcd59e8b5fe48cb9befd40eea1d63ce862b685b56/Frame6.png" /> https://jordan-heidendahl.com/Slingers Fri, 12 Jul 2024 18:14:27 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/Slingers Boston Beer Co.Slingers Social____ For every person who’s ever asked, “Why is everything so damn hard?” All we want are the little wins and some instant gratification. That’s why Slingers canned cocktails took the hard bit out of something that shouldn’t be. After all, you shouldn’t have to work so hard for your after-work cocktail. Already mixed and ready to drink, Slingers Cocktails let you skip to the good part. <img width="6570" height="4380" width_o="6570" height_o="4380" data-src="https://freight.cargo.site/t/original/i/6d549735939b1b0fdbff5baf9ab53fe0c84f9070b89b11cb9ce3db8672e5d17f/grandarmy_slingers_lifestyle_patio_00132_032923.jpg" data-mid="214562898" border="0" src="https://freight.cargo.site/w/1000/i/6d549735939b1b0fdbff5baf9ab53fe0c84f9070b89b11cb9ce3db8672e5d17f/grandarmy_slingers_lifestyle_patio_00132_032923.jpg" />Cocktail How ToA “tutorial” on how to make a cocktail; the slingers way. Chill, crack, chug, enjoy the vibes. The contrast of a crazy simple tutorial video helps show the products main feature, skipping the hard part. Backyard MakeoverBackyard makeovers are in. Let’s start our own by adding the most important missing element—pre-mixed Slingers cocktails. What a fix. 🤌 Mixology is Mid Mixology is overrated. We referenced the awkward reaction videos of @realadamrose and created our own version. We roll our eyes at the traditionally overly complicated mixed drink in favor of keeping things simple with Slingers. It’s a no brainer! May the 4thMay the fourth be with you! We compared the giant size can to another iconic giant object, the Star Wars star destroyer. &nbsp; Training for the OlympicsTo celebrate the olympics we created the ultimate training regime: a cold can of Slingers. https://jordan-heidendahl.com/Mitsubishi-North-America Sat, 06 Jul 2024 14:38:23 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/Mitsubishi-North-America Mitsubishi North AmericaSocial&nbsp;____ Mitsubishi is a brand with low levels of recognition but high product quality. We broke through standard auto content with multiple creative content series that told human centric brand stories.&nbsp; <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/17f0b3d478082fc0c93f1adaf16b3c118ea7d3bb0177b67fdf777ebddc304b0d/OutlanderLoveless.png" data-mid="241937776" border="0" src="https://freight.cargo.site/w/1000/i/17f0b3d478082fc0c93f1adaf16b3c118ea7d3bb0177b67fdf777ebddc304b0d/OutlanderLoveless.png" /> Road Tripping at the Loveless CafeThe best road trips are about new experiences and places and those memories you make by travelling beyond your comfort zone. We wanted to evoke that feeling with social first visual storytelling that feels like a slice of universal memory. We shot at an iconic location (Nashville’s the Loveless Cafe) and tagged them to join in the fun. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d572a54fea99aee55f78dd9b0eac4768a14dcff74aa62bf0c1533ff6caea694/Loveless1.png" data-mid="241937777" border="0" src="https://freight.cargo.site/w/1000/i/2d572a54fea99aee55f78dd9b0eac4768a14dcff74aa62bf0c1533ff6caea694/Loveless1.png" /> Outlander Trail EditionA stop motion reel created in the place the Outlander Trail Edition feels most at home, the dirt. Feeling SummerSummer the season we really get to live. Vacations and travel are what make it. We tapped into the visceral feeling of those moments for a content series that captures the spirit of summer. Defined: OutlanderWhat does the name Outlander really mean? We broke down the name and what it means to us. Trips in Pieces&nbsp;Trips are often the best parts of our lives, it's how our vehicles make your life more interesting. We told travel some of stories using the pieces left behind. Tailgate ManualsThe superbowl is one of the biggest events in the world. We developed a content series that showed consumers how the Outlander PHEV can become a centrepiece to any football tailgate. Tailgate Manuals. Each manual offered a recipe of a quarter finalist city, Kansas City Electric Chili to San Fran 49 Layered dip. Illustrated in owners manual schematic style, show how to use the outlander’s power outlet to create mobile meals. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e7a7018710a547a646e7c570ce54560c6f81e595751af3b1e112e4a06c9f0c29/Artboard-2.png" data-mid="214213513" border="0" src="https://freight.cargo.site/w/1000/i/e7a7018710a547a646e7c570ce54560c6f81e595751af3b1e112e4a06c9f0c29/Artboard-2.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/cb7fdbf7fce4d8033f695be8a3187932ad818b791e1cd47430813fcf068521e5/Artboard-3.png" data-mid="214213514" border="0" src="https://freight.cargo.site/w/1000/i/cb7fdbf7fce4d8033f695be8a3187932ad818b791e1cd47430813fcf068521e5/Artboard-3.png" /> Room to RoamSeeing is believing, so we brought together all the items you might need for specific trips in stop-motion style. These journeys were made possible by a specific product feature of the Mitsubishi Outlander, it’s lage storage capacity. Spring Cleaning ASMRThere’s something about a fresh clean and organized space that promotes a feeling of calm and wellness. We’d bring this idea to life through the oddly satisfying video. Extreme close-ups of squeegies, vaccums and car wax, with ASMR like audio enhancing the experience. Out of OfficeWe announced the begging of summer vacation season by focusing on the feeling of freedom you get once you officially log out of outlook or walk out of your school.&nbsp;That feeling is sometimes better than anything else you will experience all summer. So we created a series of postcard based reels with a modern spin on the traditional postcard message. https://jordan-heidendahl.com/Discontinued Mon, 15 Jul 2024 14:34:22 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/Discontinued DiscontinuedEvent Series____ Discontinued is a DJ collective dedicated to new perspectives on funk, disco, soul, Italo and house. Why discontinued? The disco movement was Discontinued in 1980, but has continuously been revived over the decades because of its importance in dance music and popular music culture. Like punk, disco will never die. We created a social / poster series using Midjourney that harnessed the artwork style of the original disco records. &nbsp;We placed figures beside a pool, because the events take place at La Pascina (the pool) a Dundas west dive bar known for enthusiastic crowds. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/610a9d39e00867b31cd8a3d98bc96a204ad015095e79f89daf00f6e2fa1f5618/Artboard-1.png" data-mid="214658587" border="0" src="https://freight.cargo.site/w/1000/i/610a9d39e00867b31cd8a3d98bc96a204ad015095e79f89daf00f6e2fa1f5618/Artboard-1.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/bc500dba49c511e1aefb03a0a0de56c7828900692aa76ee11e62e535c4cf4c9d/Artboard-2.png" data-mid="214658588" border="0" src="https://freight.cargo.site/w/1000/i/bc500dba49c511e1aefb03a0a0de56c7828900692aa76ee11e62e535c4cf4c9d/Artboard-2.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e458c8b4516a000507645a9b23893fa3a3f7537f34d90601122805689de5c479/Artboard-6-copy.png" data-mid="214660867" border="0" src="https://freight.cargo.site/w/1000/i/e458c8b4516a000507645a9b23893fa3a3f7537f34d90601122805689de5c479/Artboard-6-copy.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/cd2faee34a6acff764cbf9f8c74d9aa0403980c6a34914b4cf141e27b3bad5cd/Artboard-6-copy-2.png" data-mid="214914173" border="0" src="https://freight.cargo.site/w/1000/i/cd2faee34a6acff764cbf9f8c74d9aa0403980c6a34914b4cf141e27b3bad5cd/Artboard-6-copy-2.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8a9c18ae2bd93a0c42f833e1e4a0440c5555f8380074922277e7b866bbcc413e/Disco1.png" data-mid="248666110" border="0" src="https://freight.cargo.site/w/1000/i/8a9c18ae2bd93a0c42f833e1e4a0440c5555f8380074922277e7b866bbcc413e/Disco1.png" /><img width="5408" height="4088" width_o="5408" height_o="4088" data-src="https://freight.cargo.site/t/original/i/aa1964061cafa1969fac1e32cbc08314fcd8d945b2a106ea3e69f4c2d039eb62/Frame-48099636.png" data-mid="248666112" border="0" src="https://freight.cargo.site/w/1000/i/aa1964061cafa1969fac1e32cbc08314fcd8d945b2a106ea3e69f4c2d039eb62/Frame-48099636.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/467d498215a2caca140fb886b9c7b3c1fa6ff9a10351717d342274580f194708/Artboard-5.png" data-mid="214658590" border="0" src="https://freight.cargo.site/w/1000/i/467d498215a2caca140fb886b9c7b3c1fa6ff9a10351717d342274580f194708/Artboard-5.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e34cbf84469b58f8c94e00e5e56e1cb999cb14d53a264fe74f1889f20b2a097f/Artboard-6.png" data-mid="214659696" border="0" src="https://freight.cargo.site/w/1000/i/e34cbf84469b58f8c94e00e5e56e1cb999cb14d53a264fe74f1889f20b2a097f/Artboard-6.png" /> https://jordan-heidendahl.com/City-National-Bank Sun, 10 Jul 2022 18:33:32 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/City-National-Bank City National Bank Brand Social&nbsp;____City National Bank is a mid-sized LA based bank that prides itself on being forward thinking and female led. The problem was, their social channel didn’t reflect that. So we developed a new look and feel that had a huge impact on viewership. Before &gt; After <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/b75d9a27ed1e80541742b38fedd1d2476ccb37b75927b8ce9f92f1201265f0e2/Artboard-1.5.png" data-mid="198053552" border="0" src="https://freight.cargo.site/w/1000/i/b75d9a27ed1e80541742b38fedd1d2476ccb37b75927b8ce9f92f1201265f0e2/Artboard-1.5.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8c4b31ce1573c0c697c32933bdcf7684633c594f4e78909fd8afd85273fe91ca/Artboard-2.png" data-mid="197991690" border="0" src="https://freight.cargo.site/w/1000/i/8c4b31ce1573c0c697c32933bdcf7684633c594f4e78909fd8afd85273fe91ca/Artboard-2.png" /> We added new colors. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/79a2f495caf055148c77b21b55b3157fa6ded5f88461147ce1b3daa23526d154/Artboard-3.png" data-mid="197991689" border="0" src="https://freight.cargo.site/w/1000/i/79a2f495caf055148c77b21b55b3157fa6ded5f88461147ce1b3daa23526d154/Artboard-3.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/91b73813147313999e9f827e2404c027732dc798aba5c11c73304c66349fda57/Artboard-4.png" data-mid="197991688" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/91b73813147313999e9f827e2404c027732dc798aba5c11c73304c66349fda57/Artboard-4.png" /> We added visuals that told more of the story: <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f34f920007e45da53cd01991978c9d497dac630b48ba19226ba2a738c490d65c/Artboard-5.png" data-mid="197991687" border="0" src="https://freight.cargo.site/w/1000/i/f34f920007e45da53cd01991978c9d497dac630b48ba19226ba2a738c490d65c/Artboard-5.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/4b3c13b86ebec85cb39932e45fad9b3e313fdcbc84c554064b6753286b77a5d9/Artboard-6.png" data-mid="197991686" border="0" src="https://freight.cargo.site/w/1000/i/4b3c13b86ebec85cb39932e45fad9b3e313fdcbc84c554064b6753286b77a5d9/Artboard-6.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8c1e97fed8833729fc358f3f94609c0555c3a50e71b649a25198630a0ea17ce4/Artboard-7.png" data-mid="197991685" border="0" src="https://freight.cargo.site/w/1000/i/8c1e97fed8833729fc358f3f94609c0555c3a50e71b649a25198630a0ea17ce4/Artboard-7.png" /> We socially relevant content that connected with the diverse communities CNB serves: <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/c527a81929768963d6661724781b6e67f5f9581da00b04947692055f72997e1a/Artboard-10.png" data-mid="197991692" border="0" src="https://freight.cargo.site/w/1000/i/c527a81929768963d6661724781b6e67f5f9581da00b04947692055f72997e1a/Artboard-10.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/d00297551057a543d202feeb1f35e91435983d53265b04b4cef1454c04bfbdf4/Artboard-11.png" data-mid="197991691" border="0" src="https://freight.cargo.site/w/1000/i/d00297551057a543d202feeb1f35e91435983d53265b04b4cef1454c04bfbdf4/Artboard-11.png" /> We added content series: <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/29fa199ae6a810a75bc668df955b5e6707b12b40bbb55ba8e4187d638ab04c7b/Artboard-8.png" data-mid="198053557" border="0" src="https://freight.cargo.site/w/1000/i/29fa199ae6a810a75bc668df955b5e6707b12b40bbb55ba8e4187d638ab04c7b/Artboard-8.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/7bce6472d251e47c51637fd77c30a0e761f6c26745d43efe8c53194c42f12317/NFTs.gif" data-mid="198016919" border="0" src="https://freight.cargo.site/w/1000/i/7bce6472d251e47c51637fd77c30a0e761f6c26745d43efe8c53194c42f12317/NFTs.gif" /> We saw results: Viewership increased over 1500%. https://jordan-heidendahl.com/Tic-Tac-Gum Mon, 03 Feb 2020 18:01:55 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/Tic-Tac-Gum Tic Tac Gum____ Brief: Tic tac was launching a gum version of their iconic product and they wanted to announce it with an experiential event. Idea: Most gum that you see in our everyday environment is gross. What if we took the perception of outdoor gum from Ugh... to art?&nbsp; Artist Tiffany Pratt was commissed to bring to life the product’s stickyness in an artful and eyecatching way: Gum Portraits. The mobile installation introduced consumers to Tic Tacs in their playfull new form. <img width="800" height="1069" width_o="800" height_o="1069" data-src="https://freight.cargo.site/t/original/i/44e17961cdb236d50bf2eb09ba3134de03294928bd984c472fc865d9ca7d6fee/Artboard-1.png" data-mid="198359137" border="0" src="https://freight.cargo.site/w/800/i/44e17961cdb236d50bf2eb09ba3134de03294928bd984c472fc865d9ca7d6fee/Artboard-1.png" /> <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/e74840424791b59711a9f8b894964b044a690464f2375c19a99b2c209bdb99c9/Artboard-2.png" data-mid="198359140" border="0" src="https://freight.cargo.site/w/800/i/e74840424791b59711a9f8b894964b044a690464f2375c19a99b2c209bdb99c9/Artboard-2.png" /> <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/bcdbd326a7b862133c10c9b0aa1adb6b7685a94d282d2dfedc5b4313c94f3e02/Artboard-3.png" data-mid="198359144" border="0" src="https://freight.cargo.site/w/800/i/bcdbd326a7b862133c10c9b0aa1adb6b7685a94d282d2dfedc5b4313c94f3e02/Artboard-3.png" /> <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/db3383e8082ad02334feceaf0ae176146f7d74d7c718feea2c8ae7a937eec9ad/Artboard-4.png" data-mid="198359150" border="0" src="https://freight.cargo.site/w/800/i/db3383e8082ad02334feceaf0ae176146f7d74d7c718feea2c8ae7a937eec9ad/Artboard-4.png" /> We enlisted Artist Tiffany Pratt. <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/bf573d496bf40b464638a22588bece40b0f6dc216fe6dc8ed9a536e0355c020c/Artboard-5.png" data-mid="198359153" border="0" src="https://freight.cargo.site/w/800/i/bf573d496bf40b464638a22588bece40b0f6dc216fe6dc8ed9a536e0355c020c/Artboard-5.png" /> An created art, with gum. <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/a9f5eb727c6b8cf519ce30eb58c6cf1bc61d39d0896d8bd6ac1469c93123bea6/Artboard-6.png" data-mid="198359155" border="0" src="https://freight.cargo.site/w/800/i/a9f5eb727c6b8cf519ce30eb58c6cf1bc61d39d0896d8bd6ac1469c93123bea6/Artboard-6.png" /> In a touring mobile experience. <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/7e41e57f259a1bc803ea9aee371a05a83477c04a5ed98c2f5704be02fa914b9d/Artboard-7.png" data-mid="198359162" border="0" src="https://freight.cargo.site/w/800/i/7e41e57f259a1bc803ea9aee371a05a83477c04a5ed98c2f5704be02fa914b9d/Artboard-7.png" /> And took the experience on the road. <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/f638713fcc8a57f0da36707efdbd90234955c30201d264c3de3705d128fd451d/Artboard-8.png" data-mid="198359166" border="0" src="https://freight.cargo.site/w/800/i/f638713fcc8a57f0da36707efdbd90234955c30201d264c3de3705d128fd451d/Artboard-8.png" /> https://jordan-heidendahl.com/Loblaws-Save-It-Forward Thu, 11 Jan 2018 19:38:47 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/Loblaws-Save-It-Forward Loblaws Save it Forward ____ The Brief: Create awareness for Save it Forward, a program that allows shoppers to save on essential products and donate to charities that make a difference. The Idea: Let’s show how the program works visually. You can save on staple products and also donate to select Canadian children’s charities. <img width="720" height="1411" width_o="720" height_o="1411" data-src="https://freight.cargo.site/t/original/i/670ef2b2c653f7c405c2b28e097f3dff5923f0b6ffc7e752277d344f5f803657/SIF2-3.gif" data-mid="248399902" border="0" src="https://freight.cargo.site/w/720/i/670ef2b2c653f7c405c2b28e097f3dff5923f0b6ffc7e752277d344f5f803657/SIF2-3.gif" /> ____ Save on Lysol, donate to a kids to camp. <img width="720" height="1411" width_o="720" height_o="1411" data-src="https://freight.cargo.site/t/original/i/24726d4787547a6e1aa991848a60248881c233fa57e7f2fabc7e2d90d665fa14/SIF2-1.gif" data-mid="248408148" border="0" src="https://freight.cargo.site/w/720/i/24726d4787547a6e1aa991848a60248881c233fa57e7f2fabc7e2d90d665fa14/SIF2-1.gif" /> ____Save on Oreos, donate to a youth hockey program. <img width="720" height="1411" width_o="720" height_o="1411" data-src="https://freight.cargo.site/t/original/i/74953b5524bf77f1bd21ed62a9448759abf8b15d06d689986eb872ba1452f280/SIF2-2.gif" data-mid="248399906" border="0" src="https://freight.cargo.site/w/720/i/74953b5524bf77f1bd21ed62a9448759abf8b15d06d689986eb872ba1452f280/SIF2-2.gif" /> ____Save on Activia, donate to a kids athletics program. https://jordan-heidendahl.com/BILD-Toronto-Homeshow-Rebrand Thu, 23 Jan 2020 18:17:24 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/BILD-Toronto-Homeshow-Rebrand BILD&nbsp; Toronto Homeshow Rebrand____ The Toronto Home Show needed a rebrand, I worked with the team at Church &amp; State to bring the rebrand to life.&nbsp; We refreshed everything from the logo, to the website and also some fun print.&nbsp; <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/2c5f663360d1acc7bf4bc4b9ebe92528d63a43be42b57a4e285d06369b8e0e4e/Print3.jpg" data-mid="59309559" border="0" src="https://freight.cargo.site/w/1000/i/2c5f663360d1acc7bf4bc4b9ebe92528d63a43be42b57a4e285d06369b8e0e4e/Print3.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/ad98840c9777bf316de54039ec21f513db267b740ce02fff65f8b31627ce2ba2/Scene-7.jpg" data-mid="59304791" border="0" src="https://freight.cargo.site/w/1000/i/ad98840c9777bf316de54039ec21f513db267b740ce02fff65f8b31627ce2ba2/Scene-7.jpg" /> <img width="2500" height="2451" width_o="2500" height_o="2451" data-src="https://freight.cargo.site/t/original/i/64fb91d98be2a0ea4df456d4db2a841cf54f89c5009aac178c458d05db6bafdd/Scene-5.jpg" data-mid="59304797" border="0" src="https://freight.cargo.site/w/1000/i/64fb91d98be2a0ea4df456d4db2a841cf54f89c5009aac178c458d05db6bafdd/Scene-5.jpg" /> <img width="2500" height="3691" width_o="2500" height_o="3691" data-src="https://freight.cargo.site/t/original/i/6e9ded986f7981fcaf67003f7df93fa9054a413ba7068105fd1775a74bb492e6/Web-overview.jpg" data-mid="59310034" border="0" src="https://freight.cargo.site/w/1000/i/6e9ded986f7981fcaf67003f7df93fa9054a413ba7068105fd1775a74bb492e6/Web-overview.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/583a1d375fadea147e04a1187b6ae34355c165fc0b179d459663709b6392d8ae/Print1.jpg" data-mid="59305084" border="0" src="https://freight.cargo.site/w/1000/i/583a1d375fadea147e04a1187b6ae34355c165fc0b179d459663709b6392d8ae/Print1.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/bb2f134bf9b17e315ff5aed97f574e9c0b2861cbc6f5a3d8ff9576590b1defca/Print2.jpg" data-mid="59305085" border="0" src="https://freight.cargo.site/w/1000/i/bb2f134bf9b17e315ff5aed97f574e9c0b2861cbc6f5a3d8ff9576590b1defca/Print2.jpg" /> <img width="2500" height="1855" width_o="2500" height_o="1855" data-src="https://freight.cargo.site/t/original/i/1d02742ed2c60f1bb2fd1cad1a795cc30408be8027ccb6f0445839727d29321e/Email_Mockup2.png" data-mid="59758422" border="0" src="https://freight.cargo.site/w/1000/i/1d02742ed2c60f1bb2fd1cad1a795cc30408be8027ccb6f0445839727d29321e/Email_Mockup2.png" /> https://jordan-heidendahl.com/Loblaws-Holiday Thu, 04 Jan 2018 17:15:20 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/Loblaws-Holiday Loblaws Holiday Insider’s Collection ____ The PC Holiday Insider's collection products allow even the novice cook to complete their own holiday spread with ease. We demonstrated this with an in-store holiday display pumped up to 11. Pairing the magic of holiday window displays in a rube goldberg style product demonstration. Holiday magic ensued. <img width="1000" height="700" width_o="1000" height_o="700" data-src="https://freight.cargo.site/t/original/i/560d8198709688b15e4ff7df538809a05c8f67945f6141e46c129cc97387e6d8/Artboard-2.png" data-mid="198411246" border="0" src="https://freight.cargo.site/w/1000/i/560d8198709688b15e4ff7df538809a05c8f67945f6141e46c129cc97387e6d8/Artboard-2.png" /> <img width="1000" height="700" width_o="1000" height_o="700" data-src="https://freight.cargo.site/t/original/i/89bda07a914c02b71a506f76c1b2ac797fd581956fc5d4011be4bd47bc5bbb94/Artboard-3.png" data-mid="198411264" border="0" src="https://freight.cargo.site/w/1000/i/89bda07a914c02b71a506f76c1b2ac797fd581956fc5d4011be4bd47bc5bbb94/Artboard-3.png" /> <img width="1000" height="700" width_o="1000" height_o="700" data-src="https://freight.cargo.site/t/original/i/c45bb52fca2842d46dee2a0a8fb46adc91e9f08ef1dc76f05491015e7fc59f4c/Artboard-4.png" data-mid="198411315" border="0" src="https://freight.cargo.site/w/1000/i/c45bb52fca2842d46dee2a0a8fb46adc91e9f08ef1dc76f05491015e7fc59f4c/Artboard-4.png" /> <img width="1000" height="700" width_o="1000" height_o="700" data-src="https://freight.cargo.site/t/original/i/1fdfa9fdb984eba93d4aed01aa0500625c2e043c8c4af1b59ceb7256caea6554/Artboard-5.png" data-mid="198411452" border="0" src="https://freight.cargo.site/w/1000/i/1fdfa9fdb984eba93d4aed01aa0500625c2e043c8c4af1b59ceb7256caea6554/Artboard-5.png" /> <img width="1000" height="700" width_o="1000" height_o="700" data-src="https://freight.cargo.site/t/original/i/bf8bde2f9129c05541334df80c3d0b3d8a2e5ec8faafc23ae2ec45497cc517a9/Artboard-6.png" data-mid="198411480" border="0" src="https://freight.cargo.site/w/1000/i/bf8bde2f9129c05541334df80c3d0b3d8a2e5ec8faafc23ae2ec45497cc517a9/Artboard-6.png" /> <img width="1000" height="700" width_o="1000" height_o="700" data-src="https://freight.cargo.site/t/original/i/81726a73a2a2b53546f4049d8d5b9f98a742c6ad2be132a5ea7b3dcf376906fe/Artboard-7.png" data-mid="198411500" border="0" src="https://freight.cargo.site/w/1000/i/81726a73a2a2b53546f4049d8d5b9f98a742c6ad2be132a5ea7b3dcf376906fe/Artboard-7.png" /> https://jordan-heidendahl.com/Puppy-Love Sat, 20 May 2017 21:58:47 +0000 Jordan Heidendahl's Portfolio https://jordan-heidendahl.com/Puppy-Love Puppy Love____ A charitable event dedicated to the elimination of puppy mills in Canada. We created a logo, website, flyers and more to spread the word and help out our furry friends. Flyers featured doggy bags and were distrubuted in dog parks to hit the key demo, dog owners. The event has donated over $120,000 to the SPCA towards ending puppy mills. Logo <img width="2500" height="1688" width_o="2500" height_o="1688" data-src="https://freight.cargo.site/t/original/i/c8b1cf80c8e4388c6d74bc7d2c2319d0459500dacccb6ab084f980a870bcc163/puppylove-logo.png" data-mid="52826401" border="0" src="https://freight.cargo.site/w/1000/i/c8b1cf80c8e4388c6d74bc7d2c2319d0459500dacccb6ab084f980a870bcc163/puppylove-logo.png" /> Microsite <img width="1600" height="1100" width_o="1600" height_o="1100" data-src="https://freight.cargo.site/t/original/i/9877696820ab8f69ad0e88fdb94935ba2a7de539216c2f36c16b920c15d8e29e/Puppy-Love.png" data-mid="198361067" border="0" src="https://freight.cargo.site/w/1000/i/9877696820ab8f69ad0e88fdb94935ba2a7de539216c2f36c16b920c15d8e29e/Puppy-Love.png" /> Flyer <img width="2448" height="1656" width_o="2448" height_o="1656" data-src="https://freight.cargo.site/t/original/i/80c4da754f2dc58d3904c6161fc1f5de12b9b7c129ade7ed7c4ba4374dde6b7d/PuppyLove-Flyers.png" data-mid="52823192" border="0" src="https://freight.cargo.site/w/1000/i/80c4da754f2dc58d3904c6161fc1f5de12b9b7c129ade7ed7c4ba4374dde6b7d/PuppyLove-Flyers.png" />