Gum
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Brief:
Tic tac was launching a gum version of their iconic product and they wanted to announce it with an experiential event.
Idea:
Most gum that you see in our everyday environment is gross. What if we took the perception of outdoor gum from Ugh... to art?
Artist Tiffany Pratt was commissed to bring to life the product’s stickyness in an artful and eyecatching way: Gum Portraits. The mobile installation introduced consumers to Tic Tacs in their playfull new form.
We enlisted Artist Tiffany Pratt.
An created art, with gum.
In a touring mobile experience.
And took the experience on the road.
