Gum
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Tic tac released a new version of their iconic product, this time it was gum. We revealed the new product by highlighting one of the main attributes of chewing gum, it sticks.
Artist Tiffany Pratt was commissed to bring to life the product’s stickyness in an artful and eyecatching way: Gum Portraits. The mobile installation introduces consumers to Tic tacs in their playfull new form.
