Regulars Coaster Series
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The Brief: Promote king west neighbourhood pub the Foggy Dew.
The Idea: What makes this Irish pub different from the other 100 Irish pubs in Toronto? The colourful regulars who give the pub it's heart. I decided to create a series of 24 coasters featuring 24 regulars and their favourite phrase. On instagram we encouraged customers to collect all 24. The first to collect 24 would get their own, because after 24 visits they have become a regular.
