Orville Redenbacher
The Pop & Play Projector
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The Brief: Bring to life Orville’s brand strategy: Orville Equals Entertainment.
The Idea: Popcorn and movies just go together. Because Orville popcorn can be consumed anywhere, why don’t we do the same with movies?
We created a simple a cheap way to enhance your mobile movie experience, a smartphone projector. To promote the release of this product we threw an event, the Orville Mobile Movie Showcase. Eight short films were shown using the projectors during TIFF.
![](https://freight.cargo.site/t/original/i/afdfeab73ce69596df980d0e740dd5373a7bb5bc007935f992486e39d848f213/popnplay.jpg)
ADCC gold award winner.