The Pop & Play Projector
The Brief: Bring to life Orville’s brand strategy: Orville Equals Entertainment.
The Idea: Popcorn and movies just go together. Because Orville popcorn can be consumed anywhere, why don’t we do the same with movies?
We created a simple a cheap way to enhance your mobile movie experience, a smartphone projector. To promote the release of this product we threw an event, the Orville Mobile Movie Showcase. Eight short films were shown using the projectors during TIFF.
ADCC gold award winner.