Social
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Mitsubishi is a brand with low levels of recognition but high product quality. We broke through standard auto content with multiple creative content series that told human centric brand stories.
Road Tripping at the Loveless Cafe
The best road trips are about new experiences and places and those memories you make by travelling beyond your comfort zone. We wanted to evoke that feeling with social first visual storytelling that feels like a slice of universal memory.
We shot at a real and iconic location (Nashville’s the Loveless Cafe) and tagged them to join in the fun.
Outlander Trail Edition
A stop motion reel created in the place the Outlander Trail Edition feels most at home, the dirt.
Feeling Summer
Summer the season we really get to live. Vacations and travel are what make it.
We tapped into the visceral feeling of those moments for a content series that captures the spirit of summer.
Defined: Outlander
What does the name Outlander really mean?
We broke down the name and what it means to us.
Trips in Pieces
Trips are often the best parts of our lives, it's how our vehicles make your life more interesting. We told travel some of stories using the pieces left behind.
Tailgate Manuals
The superbowl is one of the biggest events in the world. We developed a content series that showed consumers how the Outlander PHEV can become a centrepiece to any football tailgate. Tailgate Manuals. Each manual offered a recipe of a quarter finalist city, Kansas City Electric Chili to San Fran 49 Layered dip. Illustrated in owners manual schematic style, show how to use the outlander’s power outlet to create mobile meals.
Room to Roam
Seeing is believing, so we brought together all the items you might need for specific trips in stop-motion style. These journeys were made possible by a specific product feature of the Mitsubishi Outlander, it’s lage storage capacity.
PHEV Education
An educational series explaining the features and technology behind the acronym rich world of PHEVs.
Spring Cleaning ASMR
There’s something about a fresh clean and organized space that promotes a feeling of calm and wellness. We’d bring this idea to life through the oddly satisfying video. Extreme close-ups of squeegies, vaccums and car wax, with ASMR like audio enhancing the experience.
Out of Office
We announced the begging of summer vacation season by focusing on the feeling of freedom you get once you officially log out of outlook or walk out of your school. That feeling is sometimes better than anything else you will experience all summer. So we created a series of postcard based reels with a modern spin on the traditional postcard message.