Jogger. Music buff. Dad.
Dog lover. Tech enthusiast.

I’m an Art-Director with a passion for creative problem solving.




The Brief: Announce the arrival of Massy, a rebrand and amalgamation of 100’s of Caribbean companies.

The Idea: We created a campaign based around the idea ‘Uncomplicate’. Now Caribbean customers can get everything they need in one place, a first for the region. We used simplistic and uncomplicated artwork to bring to life the idea that sometimes simple is better.

Cargo Collective, Inc.