Uncomplicate
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The Brief: Announce the arrival of Massy, a rebrand and amalgamation of 100’s of Caribbean companies.
The Idea: We created a campaign based around the idea ‘Uncomplicate’. Now Caribbean customers can get everything they need in one place, a first for the region. We used simplistic and uncomplicated artwork to bring to life the idea that sometimes simple is better.
![](https://freight.cargo.site/t/original/i/e6f2f0e3d069893a52813e22f7faabf8cf3079feb28c001508eb667f3081a931/MAS892023-Uncomplicate_Retail_Portfolio.jpg)
![](https://freight.cargo.site/t/original/i/4de1cd01ef710d113df4eac26625889e67c5ab73cc860588c177905718a38980/MAS892021-Uncomplicate_Auto_Portfolio.jpg)
![](https://freight.cargo.site/t/original/i/3e389a38fd1af6a4345e7e21616b7238f2294bccba2b4bbfaeff261e3ba30cba/mupi.png)