ART-DIRECTOR. DESIGNER.
MUSIC BUFF. DAD.


Hi, I’m Jordan, a Toronto based Art-Director.
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Miller Genuine Draft

Nothing to Hide


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The Brief: Miller Genuine Draft was an import beer in Canada vying for the attention of young adults.

The Idea: The Hive created a 360-degree fully-integrated campaign that included TV, radio, print, outdoor, online and in-bar executions that all celebrated the MGD drinker in a fresh new way. Our core creative idea combined a relevant target insight with a very specific product truth and came to life under the line: Nothing to Hide.

The Results: Miller Genuine Draft achieved double-digit sales growth two years in a row. It’s not surprising, considering the “Nothing To Hide” campaign earned the best Millward Brown pre-testing scores across the SAB Miller network.




















Cargo Collective, Inc.