City National Bank
Brand Social
____City National Bank is a mid-sized LA based bank that prides itself on being forward thinking and female led. The problem was, their social channel didn’t reflect that. So we developed a new look and feel that had a huge impact on viewership.
Before > After
![](https://freight.cargo.site/t/original/i/b75d9a27ed1e80541742b38fedd1d2476ccb37b75927b8ce9f92f1201265f0e2/Artboard-1.5.png)
![](https://freight.cargo.site/t/original/i/8c4b31ce1573c0c697c32933bdcf7684633c594f4e78909fd8afd85273fe91ca/Artboard-2.png)
We added new colors.
![](https://freight.cargo.site/t/original/i/79a2f495caf055148c77b21b55b3157fa6ded5f88461147ce1b3daa23526d154/Artboard-3.png)
![](https://freight.cargo.site/t/original/i/91b73813147313999e9f827e2404c027732dc798aba5c11c73304c66349fda57/Artboard-4.png)
We added visuals that told more of the story:
![](https://freight.cargo.site/t/original/i/f34f920007e45da53cd01991978c9d497dac630b48ba19226ba2a738c490d65c/Artboard-5.png)
![](https://freight.cargo.site/t/original/i/4b3c13b86ebec85cb39932e45fad9b3e313fdcbc84c554064b6753286b77a5d9/Artboard-6.png)
![](https://freight.cargo.site/t/original/i/8c1e97fed8833729fc358f3f94609c0555c3a50e71b649a25198630a0ea17ce4/Artboard-7.png)
We socially relevant content that connected with the diverse communities CNB serves:
![](https://freight.cargo.site/t/original/i/c527a81929768963d6661724781b6e67f5f9581da00b04947692055f72997e1a/Artboard-10.png)
![](https://freight.cargo.site/t/original/i/d00297551057a543d202feeb1f35e91435983d53265b04b4cef1454c04bfbdf4/Artboard-11.png)
We added content series:
![](https://freight.cargo.site/t/original/i/29fa199ae6a810a75bc668df955b5e6707b12b40bbb55ba8e4187d638ab04c7b/Artboard-8.png)
![](https://freight.cargo.site/t/original/i/7bce6472d251e47c51637fd77c30a0e761f6c26745d43efe8c53194c42f12317/NFTs.gif)
We saw results: Viewership increased over 1500%.