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CREATIVE DIRECTOR.
ART DIRECTOR. 
MUSIC BUFF. DAD.



Digital & Social Native / AI Integrated / Culture Focused 
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City National Bank

Brand Social 

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City National Bank is a mid-sized LA based bank that prides itself on being forward thinking and female led. The problem was, their social channel didn’t reflect that. So we developed a new look and feel that had a huge impact on viewership.



Before > After







We added new colors.








We added visuals that told more of the story:









We socially relevant content that connected with the diverse communities CNB serves:






We added content series:








We saw results: Viewership increased over 1500%.


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